AdStrategist is Easy, Better, More Complete and More Affordable

Because it is difficult for digital marketers to get the accurate, actionable information they need to make investment decisions, many companies are attempting to meet that need. As a result, busy marketers must sort through too many noisy claims to make yet another decision:  who is the best digital advertising analytics partner for us?

How to Choose the Right Digital Advertising Solution for You

During the selection process, marketers and their colleagues should ask questions like these:

  • Data
    • How does the company collect, integrate and process data?
    • Does it cover all the types of digital advertising that are relevant to us or is it limited to one silo of information?
    • Does working with this company mean that we will need to invest in and maintain additional data collection capability? If yes, how will that affect our start date and our agility over time?
    • Will the extra effort and investment in data collection really make a difference in our decision making?
  • Analysis
    • How does the company analyze the data?
    • Does it accurately map engagement across multiple touchpoints?
    • Does it offer multiple attribution methods?
    • Can we easily adjust weights based on our campaign goals?
  • Reports
    • Can we easily understand the key reports the company provides and confidently use them to make decisions?
    • Do the reports cover all the things we might change to improve results?
    • Is meaningful additional information available for more in-depth analysis?
  • Results
    • Have other organizations made significant improvements using the information the company provides? How similar was their situation to yours?
    • Did the company add value by providing analytical and digital marketing expertise along with the reports?
  • Costs
    • What is the company’s business model?
    • Is there a lengthy implementation period or a significant set-up fee?
    • Does working with this partner result in hidden labor or capital costs?
    • Is a pilot/proof-of-value engagement possible before a commitment is made?

AdStrategist Delivers the Info You Need via the Right Business Terms

AdStrategist is a high performing, affordable, hosted software-as-a-service solution. You supply the ad serving data from Atlas, DART or a similar source. AdStrategist takes it from there. If you are able to supply additional data from tags, web logs or other sources, more in-depth analysis is possible.

AdStrategist offers a choice of attribution methods so you may select the method and weights that best reflect your business and/or campaign goals. AdStrategist provides the ability to quickly and easily compare results from different attribution methods and to adjust weights as additional information becomes available.

AdStrategist reports are easy to understand and use. From visualizations of visitor path-to-action behavior to cost-per-action based performance rankings for placements, content, and combinations variables to more detailed reports, AdStrategist gives you the answers you want, not just more information.

And, it’s easy to do business with AdStrategist. There are no upfront charges, capital expenses or databases for you to manage. Annual subscriptions with monthly payments are based on volume, so the service is affordable for brands and companies of all sizes.

Don’t settle for silo-ed information or a low value, “reports by the ton” approach. And, don’t be forced to wait to get started or get stuck with significant upfront or hidden costs.

Call (888) 265-4857 or click here and get started now with AdStrategist.