Digital Ad Analytics with Path-to-Action Attribution

AdStrategist is a software-as-service solution that overcomes the complexities and data silos of the digital world to provide marketers with the accurate, easy-to-understand information they need to make better decisions about their digital advertising investments. AdStrategist:

• Integrates and processes ad server (DART, Atlas, etc.) and other data sources to develop a complete picture of people’s on-line behavior after they’ve been exposed to a display ad.
• Creates accurate, reliable path-to-action data within and across on-line sessions.
• Attributes value throughout the path using a variety of methods.
• Presents summary information about sites, pages, page locations, formats, content, keywords, devices, timing and other key variables in valuable, easy-to-understand reports.
• Provides additional in-depth reporting for those who are interested in the detail.
• Enables the use of results data in media mix, predictive and other models.

To learn what you can do with AdStrategist, click here.

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