FAQs

Call AdStrategist at (888) 265-4857 to get answers to your questions. Or, check the list of frequently asked questions with answers below.

Q.  What business problem does AdStrategist solve?

A.  As more people rely on finding information online to make personal and business purchases decisions, marketers allocate more of their budgets to digital advertising.  AdStrategist gives digital marketers and the agencies that serve them the ability to easily understand what’s working and what isn’t – and to use that information to confidently make changes in ad placement, creative and other variables to improve results.

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Q.  What can I do with the information AdStrategist provides?

A.  AdStrategist enables digital marketers to make better digital advertising decisions – to confidently take action to improve results.  With AdStrategist marketers can identify ways to improve their odds of meeting their goals, to implement conversion-maximizing strategies, and to shift budgets to the placements and creative that work best for them.

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Q.  How is AdStrategist different from other products?

A.  AdStrategist is a high performing, affordable, hosted software-as-a-service solution. AdStrategist reports cover the variables you can change and are easy to understand, so you can confidently make decisions that improve results.   And, it’s easy to do business with AdStrategist. There are no upfront charges, capital expenses or databases for you to manage.  Monthly subscription prices are based on volume, so the service is affordable for brands and companies of all sizes.

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Q. How does AdStrategist differ from Google Analytics Multi-Channel Funnels?

In April, 2011, Google announced a limited pilot of a feature of Google Analytics called “Multi-Channel Funnels.”  Thus far, they have not announced plans or timelines for availability beyond a small group of testers.  This Google-centric feature is different from AdStrategist in three important ways:

  1. AdStrategist uses data that is already being collected by ad servers and web sites.   The Google reports do not include ad server data so the insight they can provide is limited.
  2. AdStrategist provides full attribution modeling and gives you the option of defining the modeling parameters based on your campaign goals.  There is no attribution modeling including in the Google reports.
  3. AdStrategist works with data from your marketing tools without locking you into a particular set of products.  To use Google’s Multi-Channel Funnel, you must track your conversions using Google Goals, and to get the data most marketers would want, you should track your marketing campaigns with Google Campaign Tracking.

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Q.  How does AdStrategist create each visitor’s path-to-action data?

A.  With AdStrategist, it all starts with the data – the extent of data available establishes the extent of the analysis possible.  Customers interested in more comprehensive analysis provide data from purchase data, internal cost data, etc.

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Q.  What types of attribution does AdStrategist do?

A.  Many types of attribution are possible in AdStrategist today, e.g.

  • Last-click/Clickthrough
  • Viewthrough (saw a display ad within a defined period then came to the site via search)
  • Equal weighting (every ad exposure on a path receives the same value)
  • Weighting based on position in exposure sequence and time before visit or conversion

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Q.  What reports are available with AdStrategist?

A.  The information delivered by AdStrategist depends on the data sources.  Available reports include:

  • Attribution reports that rank sites, pages, positions on page, ad sizes, creative, devices and combinations of those variables based on performance
  • Comparisons between methods (for example, clickthrus compared to viewthrus)
  • Activity by DMA code (for off-line to on-line analysis)
  • Cost per Action, Campaign ROI and other KPIs
  • Post-ad view path analysis detail across landing pages, pages within sites, and more
  • Analysis by site and other variables based on behavior-based visitor scores
  • Analytics that incorporate other digital vehicles (for example, email1320s)

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Q.  How is AdStrategist reporting better than ad network or web analytics reporting?

A.  AdStrategist delivers information that is far more valuable for both review and decision-making than the silo-ed and typically count-based reporting available from ad networks and web analytics packages. Among the reasons are that AdStrategist reports:

  • Integrate data about multiple channels (on-line, mobile, search)
  • Map engagement across touchpoints, creating valuable path-to-action information
  • Use sophisticated attribution methods that enable smarter decisions – and offer the potential to use different methods and weights based on campaign goals
  • Can incorporate other data sources to extend analysis
  • Are built on the AdStrategist database, which stores data in ways that adjustments, re-runs and custom views are possible

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Q.  How long does it take to implement AdStrategist? What technical skills will our staff need?

A.  AdStrategist is a software-as-a-service solution; implementation is fast and easy.  AdStrategist customers contact their ad serving partner (for example, DART or Atlas) and arrange to receive log files. The customer then passes the file to AdStrategist via FTP and AdStrategist takes it from there.

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Q.  How is AdStrategist priced?

A.  AdStrategist is available as a software-as-a-service solution via an annual subscription.  Subscription fees are based on volume and paid monthly, so the service is affordable for companies and brands of all sizes. There are no upfront charges, capital expenses or databases for you to manage.

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Q.  Are there any data collection/page tagging or other costs that I will incur if I select AdStrategist?

A. Other than the subscription fees, there are no other costs or fees required by AdStrategist.  A wide range of add-on consulting services, from data collection strategy and implementation through broad-based marketing optimization and analytical staff augmentation, are available from AdStrategist and its partner network.

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Q.  As an agency, how would we partner with AdStrategist?

A.  Partnering with AdStrategist puts you in a powerful position to build value for your clients and your agency.  With AdStrategist, you will improve client retention by adding value to your relationship with actionable information and better results.  You will increase your profits while reducing risk by leveraging a fast, reliable solution for data preparation, analysis and reporting and by freeing your team to provide new insight-driven services from the analysis-ready data available.  There’s no upfront capital investment with AdStrategist; our pay-as-you-go subscription pricing can be cleanly passed through to the client account.  It’s easy and fast to get started so you can realize the value with your leading clients right away.

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AdStrategist delivers accurate, actionable digital advertising analytics, including multi-channel path-to-action attribution, via an affordable software-as-a-service model.  Call (888) 265-4857 or click here and get started now with AdStrategist.