Deep links are links that point to an inner page instead of the home page. Deep links are often better because they link to a more detailed page instead of linking to the home page and let the user navigate to the page they are looking for.

Why are deep links so valuable?

You should have a good mixture of deep links along with a percentage of other links to your home page. Do not place all your links only to your home page. Get links to different pages within your site. This will help not just your home page to rank well but also your inner pages. Deep links should always be part of your SEO strategy.

Here are some different strategies for deep linking.

Link baiting – Create interesting or controversial content that people will link to. Submit your content to social networking sites – this can not only drive traffic to your site but also generate lots of links.

Article submission - Create quality articles and include an author biography that includes deep links to your site. Quality is what matters here – if you can produce quality original content then your article could be picked up by other webmasters to be included in their site.

Link exchange – swap links with other related sites and get them to link to deep pages within your site. It is best to very choosey whom you exchange with – try to find sites that rank higher then you. Don’t just use links page – try to swap links within content.

Web directories- many paid web directories offer deep links to your site.

Content - Create quality content within your site. Create a blog and post regular content. Getting natural links to your site are not only the best links to get but they also can bring in traffic because they are a recommendation. People are far more likely to follow these links.

Blog reviews - Get 1 or more blog reviews site to cover your site. This should bring in more than one link.

Paid links - Buy other links from webmasters – get then to link to one of your internal pages. This can be costly but it works.