As a marketer, I know that traditional pixel advertising is well… very ugly to look at.  It’s no secret that when the original pixel advertising site grossed over US $1,000,000.00 there would be plenty of copycats, however these copycats not only copied the winning formula, but also the most unattractive qualities including the clutter, lack of design and being visually unappealing to viewers.

Since then many webmasters have tried to tinker with the formula to come up with a concept that is both visually appealing to viewers and able to deliver an extremely high return of investment for advertisers. While surfing, I found a pixel ad site that finally delivers a clean, smooth design and the concept is “world changing”.

Buyanation.com is not your typical pixel ad website.  On first view, there is absolutely no clutter, just a large map of the world.  Buyanation.com has a very interesting concept.  Instead of selling pixel ads in generic blocks scattered throughout the site, advertisers can purchase pixels ads in the shape of countries on a map.  Ever wanted to own Canada, now is your chance, Russia, Australia, Italy and even the US are up for sale.  For advertisers, the prices vary depending on three criteria; area (pixels), desirability of the country and location on the world map.  For instance, even though Russia takes up the most land mass in the world, it is still not as much as the US, due to its desirability rating.

One great thing is that this concept is well thought out.  As a marketer, I am always thinking about making sure I am in front of as many eyeballs as possible, for smaller countries such as Switzerland, Panama, or even the Czech Republic, how do these advertisers get noticed.  I am happy to inform my fellow marketers that BuyaNation.com has an ingenious feature built into the site; it is called “View a Continent”.  Visitors to the site can choose to view the site in many ways, either as a world map, by clicking on the specific country or viewing the site in continental regions.  No matter how small your country may be in land mass BuyaNation.com does a great job in showcasing it.  In addition to just showing you the ads, BuyaNation.com also allows advertiser to include a profile.

For advertisers not familiar with the benefits of Pixel ad sites, they have been around for about 2 years and for those in the know, these sites are a great investment for many reasons.  First off, pixel ad sites usually receive lots of traffic.  Not only will the webmaster work hard to promote the site, but so will the hundreds of other webmasters that own pixels on the site as well.  Secondly, you get to choose your advertisement.  For instance with BuyaNation.com’s profile feature, you can communicate more effectively to those that view your ad.  While traditional websites only allow a text ad or an ad that must meet strict specifications, pixel ad sites are very accommodating to advertisers.

Another great reason that pixel ad sites should not be missed is the fantastic return on investment.  Advertisers can get a lot of bang for their buck, because pixel ad sites stay up for 5 years or more.  Whether you spend $20 or a couple hundred dollars for an ad, you don’t have to worry that it will be removed in a month’s time.  Most Pixel ad sites stay for at least 60 times that amount.

For those advertisers that are constantly looking for a winning concept, BuyaNation.com delivers the World.

You can visit BuyaNation.com at the following URL:  http://www.buyanation.com

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Search engines are tools that help internet users locate web pages with specific content. Their database is built by software specifically designed to locate web pages, list key words, and then list them as part of their indices. These automated programs only list contents of web pages and does not classify them into specific categories. For this reason, search engines must be used through query boxes available in their websites. In these query boxes, internet users must type key words or phrases of what they are looking for. The search engine will then automatically display all the web pages in their database that contain the typed in key words or phrases. Many are fond of using search engines because they are easy to use, they are generally up-to-date with web page listings, and they are able to locate specific information.

Web directories, on the other hand, are tools of the same kind but are different in such a way that their database is built by human intelligence. Web directory owners hire professional editors to classify entries submitted by various website owners. These are usually classified from a general subject that breaks down into several sub-categories. Web directories do not utilize query boxes as search engines do. They must be searched by following links from general to specific categories until internet users find the small number of websites they are looking for. Those who prefer using web directories like the fact that they are organized enough to make comparisons of different websites with similar purposes. 

Some people, on the other hand, do not prefer one over the other. They make use of both search engines and web directories according to their proper functions. For example, there are normally times when internet users have a specific brand of a product in mind but would like to know more about it to find other similar products that are available in the market. Of course, the website of that specific brand will not direct the internet users to its competitors. Therefore, the best thing the internet user could do is key in the specific product brand in a search engine query box. Through this, users can find specific web pages that link to this brand and they can learn more about the item. Once the internet users have gathered more information about the product, they can now make use of the web directory to search for other websites that offer similar products. Because of this system of using both search engines and web directories, internet users can be exposed to some of the best information that suits their needs.

Since this practice of using both search tools has been very common, software engineers have developed Hybrids. These are websites that combine the functions of both search engines and web directories. This is especially innovative because they can be used by typing in key words or phrases but have indices built by human intelligence and will therefore display categorized results.

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Getting listed in web directories have two main benefits. The first one involves increasing the chances of your website to be included in other search tools, most particularly in search engines. The other benefit is that your website will be more visible and accessible to internet users of your specific target market.

Web directories attract search engine spiders. These spiders are software programmed to build search engine databases. They are designed to explore the World Wide Web and track web page listings. Spiders will then locate key words and phrases in these pages and include them in their search engine database. Because of the organized nature of web directories and because they contain one listing after the other, spiders are prone to simply use web directories to easily and rapidly build their databases.

For this reason, being listed in web directories will ensure your website’s chance of being included in search engine query results. Also, you must remember that the more listings you have in other websites, the more entries you will have in search engine query results. Because of this fact, it is advisable that you get your website listed in as many web directories as you can. Most web directories require fees when submitting entries. Because of this, you may feel skeptical about submitting entries to many web directories. However, if your main goal is simply to increase your website’s visibility in search engine queries, it should be fine for you to simply make use of free service web directories. Nevertheless, if your budget allows it, try to get listed in at least one of the more popular web directories as this will be very helpful in attracting spiders very quickly.

Aiming to be included in search engine queries already ensure that your website will be more visible and accessible to internet users. However, it is not enough to simply increase your website traffic. What good is it if you simply increased the number of visitors with random people who do not seem very interested in what you have to offer? How much better would it be if you could attract visitors from your target market? Web directories give you this advantage. Because internet users search through web directories through their specific categories, those who will come across your listing will surely be interested in the contents of your website. This is especially important to your website’s purpose of existence to sell or promote products or services. If this is not the case and your website simply exist for its content, this also helps  in getting the right people to access your website regularly and therefore increase your search engine results ranking. This gives you enough leverage to charge for advertising. No matter what type of website you own, getting listed in web directories will prove to be very beneficial.

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Many believe that web directories and search engines are just two different terms pertaining to the same thing. In truth, these two are actually very different. Their only similarity lies in the fact that they both have the same purpose. This purpose is to help internet users search for websites whose content are of interest. Marking the difference between search engines and web directories may help those who use these terms interchangeably so that they may be able to use them according to their proper function. The differences between the two lie mainly in how their indices are built and how they should be used.

Web directories are categorized listings of different websites whose indices are classified by topic by human assessors. Entries of which are submitted by various website owners to human editors who are then responsible for placing them in the appropriate categories. On the other hand, search engines are databases of different web pages whose entries are gathered by automated systems. These automated systems are designed in such a way that they locate web pages, gather key words from each, and then store the collected information in the search engines’ database. The indices of which are not classified into specific categories because they list contents of specific web pages and not the purpose of the root website as a whole.

To fully understand the difference in functionality between web directories and search engines, one must also understand how they were designed to be utilized by internet users. Because of the categorized structure of web directories, they must be searched having specific subjects or topics in mind. Search engines, on the other hand, have search boxes wherein internet users may type key words or phrases. The search engine will then display a listing of web pages whose content include these key words or phrases. Some users prefer to use search engines for its ability to find specific information. In contrast, there are also those who prefer web directories for its organization that allows its users to view different websites with similar contents or purposes. Because both these two types of indices have different functions, those who understand the differences initially make use of search engines to look for specific matters and then use web directories to find websites with similar contents. For this reason, developers have now created more advanced listings that combine the structures of the two. These listings are called Hybrids. They are commonly used as search engines by entering key words or phrases. The results of which, however, are categorized by relevance to the topics.

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Online marketing is a task for website owners. Its main goal is to generate demand or at least increase the traffic of their website. This is one of the main reasons why web directories have come to exist. Website owners need to increase their visibility on the World Wide Web for their website to be considered successful or simply to serve their purpose. However, with the emergence of alternative marketing strategies for online content, it is now not enough to know that their websites are included in web directories. One needs to know the specific advantages especially with the amount of time and money involved.

With the emergence of restructured search engines, website owners have become skeptical of the role of web directories. Many believe that they have grown to be obsolete and that internet users prefer not to make use of them anymore. In truth, web directories are still very effective as online marketing tools.

Before the popularity of search engines, web directories served as a very useful tool in finding information on the internet. As search engines grew to become fully developed and fully functional, many internet users have switched and web directories grew less and less popular. This is a fact that web directory developers do not deny. However, one other fact remains. Search engine databases are built by automated machines that also use web directories to locate website and gather keywords from their pages before including them in their search database. Since sites listed in web directories have already been screened by professional editors, search engines are programmed to value these listings. Web directories are considered by search engine developers to be sources of valuable and trustworthy information. Therefore, being listed in web directories increases the probability of being popular in search engine results. For this reason alone, online marketers should value the role of web directories in terms of finding means to increase their SERP (search engine results pages) ranking.

There is no real proof that web directories are now obsolete. Maybe it is true that internet users do not make use of web directories anymore. However, those who conclude that there is no point in getting their websites listed in web directories because of this must think again. It may be true that websites hardly generate traffic directly from web directories in which they are listed. However, this does not mean that their entry submissions prove to be useless. The software designed to track websites for the purpose of indexing their content will continuously make use of web directories. Therefore, the more web directories a site is listed in, the more often it will turn up in search engine queries.

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